A coaching and course offering by performance creative consultant Dara Denney covering creative strategy for TikTok and Meta (Facebook/Instagram) paid advertising. The programme teaches media buyers, business owners, and creative teams how to develop a systematic approach to ad creative — including research, concept testing, UGC briefs, and performance analysis — based on Denney's experience managing paid social for direct-to-consumer brands. It is delivered as recorded video content with supporting frameworks and templates.
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