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Credentials Verification Policy

Last updated: September 2026

What VettaCoach verifies independently

VettaCoach independently checks a defined set of professional coaching certifications and credentials against the issuing body's public registry. The credentials we verify are:

  • ICF (International Coaching Federation): ACC, PCC, MCC
  • NBHWC (National Board for Health and Wellness Coaching)
  • NASM (National Academy of Sports Medicine)
  • ACE (American Council on Exercise)
  • CFP Board (Certified Financial Planner)
  • SHRM (Society for Human Resource Management): SHRM-CP, SHRM-SCP

For these credentials, a Verified (✓) badge means VettaCoach has confirmed the credential against the issuing body's registry at the time of verification. Verification is point-in-time. Credentials can lapse; we re-verify periodically but cannot guarantee real-time accuracy.

What VettaCoach does not verify

Professional degrees (MBA, PhD, MD, JD, and equivalents) are not verified. VettaCoach cannot defensibly confirm academic credentials and does not display them as verified. Experience claims, achievement claims, testimonials, social following, revenue claims, and client outcome claims are not verified and are not displayed as VettaCoach-confirmed. Certifications outside the list above are self-reported.

Self-reported credentials

Credentials outside our verified set may be submitted by a claimed coach and will display as "Self-reported." These are not endorsed or confirmed by VettaCoach.

Status badges

Verified (✓): VettaCoach has confirmed this credential against the issuing body's registry. Pending verification: the credential is from one of the bodies listed above and VettaCoach has not finished checking it yet. Self-reported: the coach added this credential and VettaCoach has not verified it. If a coach has no credentials listed, this does not mean the coach is unqualified. Many effective coaches hold no formal certification.

For claimed coaches

Any coach who has claimed their profile may submit credentials, free of charge. When you submit a verification link, it must point to the governing body's own public registry (for example your ICF directory listing), not a third-party badge platform such as Credly. Allow 14 business days for verification. If we can't verify a credential, we'll email you the reason, and it won't appear on your profile until it's fixed and resubmitted. To correct an inaccurate credential display, email hello@vettacoach.com. Corrections are reviewed within 7 business days.

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