A collection of online copywriting courses by Eddie Shleyner, founder of VeryGoodCopy, covering the craft of writing short, persuasive, emotionally resonant copy for ads, emails, and digital marketing. The courses draw on Shleyner's background as a copywriter and his micro-essay format for teaching copy principles, and are designed for copywriters, marketers, and entrepreneurs who want to write more compelling, conversion-focused copy.
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