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Paco de Leon is a financial educator, author, and founder of The Hell Yeah Group, a bookkeeping and financial firm serving creative entrepreneurs. She is the author of Finance for the People: Getting a Grip on Your Finances and the host of a companion PBS television series. She blends practical financial skills with mindfulness and behavioral psychology and is a TED speaker. Her primary service is bookkeeping and financial consulting via The Hell Yeah Group rather than individual coaching programs.
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