Shannon McKinstrie

Shannon McKinstrie is a North Carolina-based social media strategist, marketer, and speaker with over 20 years in marketing and media. She has built a following of over 348,000 on Instagram teaching business owners how to grow on social media with less rules and more authenticity. She hosts the Good Content Podcast and teaches a content strategy framework she calls the 4H Method. Her flagship product is Reels Lab, a weekly membership delivering five industry-specific Reels prompts, on-screen text, caption guidance, and audio tips directly to subscribers' inboxes every Monday.